Why Your Listing Is Being Ignored

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    Vague property descriptions. Online descriptions of just a few words—or none at all—create a missed opportunity to provide buyers with more details on why they should visit a property. Pictures aren’t always enough. Use the listing description to add details that pictures aren’t able to show. “If it is a lakefront home, highlight the best parts of living on the lake; if it is an urban town, mention that you are within walking distance of top-rated restaurants,” Cynthia Emerling with Finger Lakes Premier Properties in Canandaigua, N.Y., told realtor.com®. Be sure to lead off with the most eye-catching, relevant details, because all lines of text may not be visible in some online displays.

    Bad photographs. High-quality, professional photographs can do a lot to draw people to a listing online. “A professional photographer will have the correct camera lenses, lighting, and angles to allow the entire room to be seen in a single photo,” Robert Taylor, owner of Sacramento, Calif.-based home-flipping firm The Real Estate Solutions Guy, told realtor.com®. If you are taking your own property photos, be sure to avoid common amateur blunders, like including your reflection in a shot that includes a mirror, Stevenson says. “When the photo quality is lacking, it sends a message that your home is low quality, too.”

    Dismissing www. Leaving rooms completely empty of furniture or design in listing photos and in-person showings can be a turnoff to buyers. “When a house is staged, you can get the sense of use and purpose of each space,” San Francisco real estate professional Matt Morgus told realtor.com®. Staging is particularly important for open floor plans because it can be “hard to differentiate a space with no furniture,” Morgus says. Get more staging tips at REALTOR® Magazine’s Styled, Staged & Sold blog.

    Your Listing Is Turning Buyers Off! Here’s Why,” realtor.com® (Nov. 28, 2018)

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    Kareem Tannous

    Growing up in a small borough outside of Philadelphia, PA and then transplanting to Jacksonville, FL in 1998, I am a husband, brother, and son to a great hard working family. As a graduate from Jacksonville University and Walden University, I thoroughly enjoy the economics and finances of the real estate industry. Starting in the audit department at GMAC and progressively worked my way towards being the principal broker of my own mortgage and real estate firms while humbly educating students in higher education. I have been in real estate and finance over 25 years managing commercial and residential assets. Also, while originating mortgages, I have helped people to buy, sell, and e-valuate their real estate holdings. Today, I operate JRFS, Inc. and humbly educate undergraduate and graduate students the fields of accounting, finance, strategy, and business. Contact me anytime to discuss your real estate and finance goals. Kareem

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